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Guide to Building an Association Web Site


Note: some links are far down this page.

- Online Preamble

- Introduction

- Overview

- The Basics - Who Controls the Web Site?
  • Spin-Offs for Online Presence
  • Profit vs. Non Profit Goals
  • Association Like Conglomerate
  • Need for Branding
  • Departments Can't Control Look and Feel
  • Need for New Levels of Cooperation
  • Web Technician Has Veto Power
  • Web Director Reports to CEO, Runs Online Presence
- What Is Your Web Site's Purpose?
  • Branding and Name Recognition
  • Who Are Your Competitors
  • Surprise Competitors
  • An Alternate Means of Delivery
  • How to Profit from Online Content
  • Periodical Teasers as Membership Builder
  • Periodical Content as Public Education
  • Duplicate Public / Private Conent?
  • Online Directories
- Who Is Your Audience?
  • Diversity of Client Access
  • Business Hour Access?

- Are You Ready For Success?

- Security - Policies
  • Copyright and Terms of Use
    • Materials Contributed by Association Members
  • Privacy Policies
  • Access by the Handicapped
  • Electronic Contracts

- E-Commerce

- Communicating With Your Members - Bulk E-mail

- Collaboration Among Members
  • List Servers
  • Newsgroups
  • IRC
  • Web Based Forums

- Online Learning

- The Web Site as a Software System
  • The Myth of Electronic Publishing
  • The Software Life Cycle
  • The Web Site Under Constant Construction
  • The Need for Standards
  • Single Point Control
  • Transportable Web Sites
- Web Site Layout and Organization
  • Standard Page Components and Navigation Aids
  • Absolute, Site Relative and Relative Links
  • Cascading Style Sheets
- Development Strategies
  • Do-It-Yourself
    • CGI Performance Issues
    • New Language Tools
    • Tools for Creating Static Pages
    • Tools for Creating Dynamic Pages
  • Proprietary Management Tools
  • Microsoft
  • Server Side Java
- Platform Choices
  • Lowest TCO to Meet Needs
  • Intangibles
  • The Microsoft Monopoly
    • Increasing Windows Costs
    • Why Does It Matter?
    • OS and IE Commingling
  • Desktop Operating Systems
    • Desktop OS History
    • Today's Choices
      • .GIF Licensing
      • Don't Rock The Boat
      • Be Safe, Windows 2000
      • Be Bold, Standardize On Linux
  • Server Operating Systems
    • Use OpenBSD for Internet Servers
      • Most Secure OS
    • Of Open Systems, Linux Has Most Apps
    • FreeBSD?
    • Commercial Choices
      • Disillusioned With NT
        • Inherent Windows Problems
        • Monopoly Drives Bad Technical Decisions
    • Can't Generalize From Others Experience
    • OSs Complex
    • Lots of NT Experience
    • Other Experience Too
    • Multi Platform Experiment
    • Windows Runs Big 7 by 24 Hour Operations
    • Fortune 500 Web Servers
    • Associations Are Small
    • One Person Staff Associations
    • Windows Pricing History
    • Why Standardize
      • Windows Incomplete, Unix Complete
    • Windows Can't Scale?
    • Ease of Learning vs. Ease of Use
    • Top Talent Levels
    • 95% Windows Users
  • Middleware and Development Environments.

- In-House or Outsource

- What to Do With Your Present Site?

- Measuring Your Results

- Promoting Your Site

- Index

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Copyright © 2000 - 2014 by George Shaffer. This material may be distributed only subject to the terms and conditions set forth in (or These terms are subject to change. Distribution is subject to the current terms, or at the choice of the distributor, those in an earlier, digitally signed electronic copy of (or cgi-bin/ from the time of the distribution. Distribution of substantively modified versions of GeodSoft content is prohibited without the explicit written permission of George Shaffer. Distribution of the work or derivatives of the work, in whole or in part, for commercial purposes is prohibited unless prior written permission is obtained from George Shaffer. Distribution in accordance with these terms, for unrestricted and uncompensated public access, non profit, or internal company use is allowed.

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